"Digvijay Singh founded his label in 2006, after being selected as a gen- next designer at the Lakmé Fashion Week. After completing his graduation in Fine Arts from the Maharaja SayajiRao University of Baroda (M.S.U). He went on to do post graduation from the National Institute of Design (NID) Ahmedabad. He creates ensembles that embody the grace of traditional crafts in attires; along with a strong sensibility of contemporary art, which speaks about the socio- economic satires of contemporary world today."